Eat Bulaga is a noontime variety show that first aired on July 30, 1979. It has been running for over four decades and has become a staple in Filipino culture. Considered one of the most successful television programs in the country, Eat Bulaga has provided entertainment, laughter, and happiness to millions of Filipinos around the world.


The show was created by Romy Jalosjos, Antonio Tuviera, and Vicente del Rosario Jr. Initially, it was only meant to run for six months but gained immense popularity, leading to an extension of the show’s run. The original hosts of the show included Tito Sotto, Vic Sotto, Joey de Leon, and Richie D’Horsie. In the show’s early years, it featured various segments such as talent competitions, dance performances, and game shows.


Eat Bulaga’s format includes various segments such as games, contests, dance performances, and comedy skits. The show also features celebrity guests who participate in different segments throughout the show. In addition to its regular segments, the show also features special episodes such as anniversaries, lenten specials, Christmas specials, and New Year’s specials.


The show has had a rotating cast of hosts throughout its run. Some of the most notable hosts include Tito Sotto, Vic Sotto, Joey de Leon, Anjo Yllana, Ruby Rodriguez, Allan K, Jose, Wally, Paolo, Francis M (+), Jimmy Santos, Pia Guanio, Ryan Agoncillo, Pauleen Luna, Ryzza Mae Dizon, and Julia Clarete. Over the years, the show has introduced new hosts, including Maine Mendoza and Alden Richards, who became a sensation with their “AlDub” love team.


Despite its massive popularity, Eat Bulaga has not been without controversy. In 2015, a segment called “Kalyeserye” sparked outrage due to its portrayal of Lola Nidora, a character who was supposedly suffering from Alzheimer’s disease. The show was accused of trivializing the condition and making light of mental health issues. However, the show’s creators defended the segment, saying that it was meant to raise awareness about Alzheimer’s disease.


Eat Bulaga has had a significant impact on Filipino culture. It has given birth to catchphrases, launched numerous celebrities’ careers, and even inspired other shows to follow in its footsteps. The show has become a part of the daily routine of many Filipinos, providing them with an escape from their daily struggles and problems.


One thing that makes Eat Bulaga unique is its wide range of segments. Some of the most popular segments include “Juan for All, All for Juan,” “Bawal Judgemental,” “Miss Millennial Philippines”, “Little Miss Philippines”, “Pinoy Henyo” and many more.

Juan for All, All for Juan

This segment is a “barangay” or community outreach program that aims to help those in need. It features hosts visiting various barangays in the Philippines and giving out prizes and cash to lucky winners. The segment is a favorite among viewers because of its heartwarming stories and inspiring messages.

Bawal Judgemental

In this segment, the hosts ask questions to a group of people while blindfolded. The objective is for the participants to avoid making assumptions or judgments based on the person’s appearance. The segment aims to promote open-mindedness and acceptance among its viewers.

Little Miss Philippines

Another popular segment of Eat Bulaga that deserves a mention is Little Miss Philippines. The segment was first introduced in the show’s early years and featured young girls representing different regions of the Philippines. The contestants would showcase their talents, walk on stage in their traditional costumes, and answer questions from the panel of judges.

Little Miss Philippines quickly became a beloved segment of the show, with many young girls aspiring to represent their region in the competition. The segment has launched the careers of several actresses, including Paulene Luna and Aiza Seguerra, who won the title in 1987.

Miss Millennial Philippines

This segment highlights the beauty and culture of various provinces in the Philippines. Contestants represent their respective provinces and showcase their talents and cultural heritage. The segment promotes tourism in the country and encourages viewers to appreciate the beauty of their homeland.

Pinoy Henyo

Another popular segment of Eat Bulaga that deserves a mention is Pinoy Henyo. The segment involves two adult contestants who have to guess a word based on the clues given to them by their partner. The partner can only use three gestures: “Yes,” “No,” and “Maybe.”

The segment has become a favorite among viewers, with many tuning in to watch the humorous banter between the contestants and the celebrity guests who participate in the segment. Pinoy Henyo has also become a staple in Filipino culture, with many Filipinos using the phrase “Henyo ka talaga!” to describe someone intelligent and quick-witted.

AlDub Phenomenon

The AlDub phenomenon was a social media sensation that started in 2015. It featured two Eat Bulaga stars, Alden Richards and Maine Mendoza, who became known as “AlDub.” The two had never met in person but had a love story that played out on national television. The AlDub phenomenon became a cultural phenomenon, with millions of fans tuning in to watch the two stars’ romance unfold.

Awards and Recognition

Eat Bulaga has won numerous awards throughout its run, including several from the Philippine Movie Press Club and the Gawad Tanglaw Awards. In 2010, the show was recognized by the Guinness Book of World Records as the longest-running noontime variety show in the world.

Charity Work

Eat Bulaga has also been involved in several charitable activities. In 2013, the show raised over PHP 12 million to help rebuild areas affected by Typhoon Yolanda. The show has also helped build classrooms, provide scholarships, and distribute relief goods to those in need. Eat Bulaga’s charity work is a testament to its commitment to giving back to the community that has supported it for over 40 years.


Eat Bulaga has inspired several adaptations in other countries. These include “Eat Bulaga Indonesia,” “Eat Bulaga Thailand,” and “Eat Bulaga Malaysia.” The show’s popularity and unique format have made it an inspiration for many television programs in different parts of the world.

Future of the Show

Despite being on air for over 40 years, Eat Bulaga shows no signs of slowing down. It continues to be one of the highest-rated shows on Philippine television and remains a beloved part of Filipino culture. Over the years, the show has changed, introducing new segments and hosts to keep up with the changing times. However, the show’s essence remains the same – to provide entertainment and happiness to Filipinos around the world.


Eat Bulaga has become more than just a TV show. It has become a part of Filipino culture, bringing together families and communities for over four decades. Its impact on Philippine media and culture is immeasurable, and it will undoubtedly continue to be a mainstay on Philippine television for years to come. Despite the challenge that this show is facing right now, there’s no doubt that Eat Bulaga has provided Filipinos with memories that they will cherish for a lifetime, and its legacy will continue to live on through its loyal viewers and supporters.