TAPE and TVJ (Images sourced from the Facebook profiles of TAPE and TVJ)

In a dramatic turn of events, Television and Production Exponents Inc. (TAPE) has ignited a fierce legal battle by filing a petition with the Court of Appeals (CA) to overturn a recent decision by the Marikina Regional Trial Court. This decision not only restrained TAPE from using the iconic titles “Eat Bulaga” and “EB” but also led to the cancellation of their trademark registrations for these beloved marks.

The legal saga began when Tito and Vic Sotto, Joey de Leon (collectively known as TVJ), and Jeny Ferre filed a copyright infringement and unfair competition case against TAPE and GMA Network. The Marikina court ruled in favor of the plaintiffs, permanently barring TAPE and GMA from using the cherished titles and associated logos in their shows, projects, or promotions.

In response, TAPE, represented by legal counsel Maggie Abraham-Garduque, has vehemently contested the decision. The CA petition argues that the Marikina court overstepped its boundaries by ruling on trademark ownership and cancellation, even though TVJ and Ferre’s original case focused on copyright infringement.

Abraham-Garduque asserted, “The decision is a blatant violation of the rules and the disrespect of the jurisdiction of the IPO on the pending trademark cases.” The heart of TAPE’s argument lies in the fact that the plaintiffs’ complaint did not explicitly seek relief related to trademark ownership or cancellation.

According to Abraham-Garduque, the court’s decision creates a legal quagmire, pre-empting the IPO’s decision on trademark cases pending before it. The petition emphasizes that the primary issue should be determining whether TVJ and Ferre have copyright ownership over the audio-visual recordings, not the ownership of the trademarks.


The show “Eat Bulaga” on GMA Network has transformed into “Tahanang Pinakamasaya” (Image sourced from TAPE’s Facebook page).

TAPE, having successfully renewed the trademark registration for “Eat Bulaga” last year, now faces additional challenges. An adjudication officer under the Intellectual Property Office of the Philippines (IPOPHL) granted TVJ’s petition to cancel the trademark registrations for “Eat Bulaga” and “EB.” TAPE promptly appealed this decision, currently awaiting resolution.

In its CA petition, TAPE argues that the Marikina court’s decision to enjoin the use of trademarks and direct IPOPHL to cancel the trademark registration disrespects the jurisdiction of IPOPHL. The pending appeals filed before IPOPHL would be rendered futile if the court’s decision is immediately executed.

Furthermore, TAPE contends that the law is clear – the first filer for trademark registration holds the rights to the mark unless fraud or bad faith is involved. TAPE claims it registered “Eat Bulaga” in good faith, establishing conclusive ownership over the trademark.

Photo taken from Thepinoyflix Com

In a bold move, TAPE has also requested the CA to enjoin TVJ from using the “Eat Bulaga” name and logo in their show, emphasizing that the issue of trademark ownership and cancellation is still pending before the IPO.

Amidst this legal maelstrom, TAPE seeks urgent relief in the form of a temporary restraining order (TRO) and a preliminary mandatory injunction from the CA. Their plea is clear – reverse the Marikina RTC decision, preserving the legacy of “Eat Bulaga” and safeguarding TAPE’s standing in the industry.

As the courtroom drama unfolds, the future of one of the Philippines’ most beloved television shows hangs in the balance. Will the Court of Appeals uphold the iconic legacy of “Eat Bulaga,” or will this legal tussle reshape the noontime entertainment landscape forever? Only time will tell in this gripping legal saga.