Embarking on an exhilarating journey of harmony and innovation, Jollibee Foods Corporation (JFC) and Coca-Cola Beverages Philippines, Inc. (CCBPI) have united their strengths to shape a future that blends refreshment with sustainability. This remarkable fusion of culinary mastery and beverage excellence signifies a delightful promise, where exquisite flavors and environmental consciousness dance hand in hand, creating an unforgettable experience for all.
With a rich history spanning four and a half decades, JFC has maintained an unwavering commitment to partnering exclusively with distinguished suppliers who embody the pinnacle of quality, safety, and ethical business practices. Ernesto Tanmantiong, the visionary President and CEO of Jollibee Group, believes this approach is a cornerstone in preserving the exceptional taste and unwavering standards cherished by global patrons.
Since its inception, Coca-Cola has been an esteemed ally of JFC, graciously providing an array of beverages that perfectly complement JFC’s delectable offerings. Claudia Lorenzo, the dynamic President of Coca-Cola ASEAN & South Pacific, acknowledges the profound connection, attributing its strength to shared values dedicated to delivering excellence and innovation to consumers. She commends JFC’s steadfast pursuit of excellence and genuine care for its consumers, workforce, and communities.
Within the Philippines, CCBPI, the bottling powerhouse of Coca-Cola, takes pride in its long-standing tradition of supplying an array of beverages, including A&W, Coca-Cola, Minute Maid, Sprite, Royal, and Coca-Cola Zero Sugar, . Yet, their collaboration extends far beyond the realm of products—it embodies a shared mission for sustainability.
The Coca-Cola Company, a global titan in the beverage realm, is resolute in its quest to create a meaningful impact and illuminate a brighter collective future through sustainable endeavors. Meanwhile, Jollibee Group has harnessed its extensive legacy to introduce an integrated Global Sustainability Agenda aptly named “Joy for Tomorrow.” This visionary initiative unites the entire Jollibee Group ecosystem—employees, partners, suppliers, and stakeholders—towards a common goal of sustainable progress.
Ernesto Tanmantiong underscores this devotion to community welfare, stating, “Our dedication transcends merely serving delectable food; it extends to nurturing a better world for generations to come. Through amalgamating our resources and diverse expertise, we aspire to establish thriving communities that endure over time.”
A remarkable facet of JFC’s sustainability agenda is the Farmer Entrepreneurship Program (FEP), an empowering initiative that equips small-scale farmers with training and connects them with larger institutions for direct produce procurement. This model has translated into significant income growth for participating farmers, with over nine million kilograms of produce supplied since the program’s inception in 2009, generating an astounding PHP411 million in revenue for 700 smallholder farmers.
The Coca-Cola Company is equally steadfast in its sustainability pursuits, with a pronounced focus on the “World Without Waste” initiative. This ambitious endeavor aims to recycle the equivalent of every bottle sold by 2030, achieved through the integration of recycled materials into packaging, collaboration with local organizations for enhanced waste management, and pioneering packaging designs that promote a circular economy.
The collaborative synergy between Jollibee and Coca-Cola emanates from a shared commitment to uplifting the communities they touch. Amid the challenging times of the COVID-19 pandemic, Jollibee Group played a pivotal role by providing essential sustenance, distributing over 8.1 million meals through its FoodAID Program. Coca-Cola Foundation Philippines, Inc. contributed to this noble cause, extending aid to underserved communities grappling with lockdown-induced hardships.
As JFC commemorates its 45th anniversary, it stands poised to cultivate and nurture partnerships that align with its aspiration to ascend among the globe’s top five restaurant enterprises. Claudia Lorenzo takes pride in Coca-Cola’s role in bolstering JFC’s global expansion and anticipates an even more fortified alliance, envisioning a captivating spectrum of delightful beverages spanning diverse categories that amplify stakeholder value.
Ernesto Tanmantiong eloquently encapsulates the essence of this synergistic bond, affirming, “Our collaboration with Coca-Cola is deeply rooted in shared values and principles. Together, we endeavor to provide tantalizing fare and beverages while concurrently shaping a brighter world brimming with joy.”
In summation, the convergence between Jollibee and Coca-Cola epitomizes a harmonious tapestry of culinary finesse and thirst-quenching elixirs, all while unwaveringly championing sustainability, community advancement, and a promising tomorrow. This alliance exemplifies the potency of collaboration between two industry juggernauts, where each sip and morsel contribute to a future that is not only flavorful, but also holds the promise of enduring sustainability.
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