Fast-food giant McDonald’s has teamed up with popular K-pop girl group NewJeans to launch a new advertising campaign across its Asian markets, beginning with the Philippines. The NewJeans Chicken Dan Campaign is part of McDonald’s global strategy to provide customers with delicious and special moments while enjoying its meals.

NewJeans was first revealed as McDonald’s Korea’s brand model in March, and the NewJeans Chicken Dan campaign was launched in Korea and the Philippines, with plans to expand to Thailand, Indonesia, Brunei, Malaysia, Hong Kong, Taiwan, Singapore, and Vietnam.

Introducing the latest McDonald’s campaign: The Chicken Dance! The campaign seeks to celebrate the mouth-watering moments that McDonald’s shares with its customers with the catchy message, “A whole new crispiness that makes us dance, a whole new Chicken World.” As the centerpiece of the advertising effort, the campaign will feature the charming, lovable NewJeans and will also offer exclusive deals on selected chicken menu items.

To add to the excitement, McDonald’s will be rolling out a special package that features the iconic M logo, juicy burger, crispy French fries, and the beloved rabbit character. This addition is sure to elevate an already extraordinary experience into something truly unforgettable!

As part of the NewJeans Chicken Dance Campaign, McDonald’s Philippines is bringing back the iconic chicken favorites – the McChicken solo and six-piece Chicken McNuggets – for the NewJeans Chicken Dance Campaign, available at an unbeatable price of P99 each. The campaign kicked off on June 13 with an array of promotional events to follow.

But wait, there’s more! The McDonald’s App is offering exclusive deals for even more savings. From June 13 to 30, customers can redeem a McChicken Medium Meal with Coke Zero or a 6-piece Chicken McNuggets with Fries Medium Meal with Coke Zero at discounted prices of P139 and P149, respectively. This means that customers can save as much as P35 with the McChicken solo and P30 with the six-piece McNuggets solo, savoring every crispy bite at an affordable price that will make them want to dance in delight.

As McDonald’s continues to expand its reach in Asian markets, it plans to launch the exciting NewJeans Chicken Dance Campaign. The campaign is set to include a fun dance challenge which has become quite popular among individuals on social media. Additionally, weekly draws will provide participants with various prizes making the challenge more competitive and engaging.

Oliver Rabatan, vice president, and chief marketing officer at McDonald’s Philippines expressed his excitement for the campaign saying, “We hope our customers enjoy all the unique aspects of the campaign, including the dance challenge, and the special packaging.” With K-pop’s popularity in Asia, the brand collaboration with NewJeans is expected to draw significant interest and attract new customers looking for special moments while enjoying their McDonald’s meals.