Photo taken from Presidential Communications Office (Official FB Page)

Manila, Philippines —  President Ferdinand “Bongbong” Marcos Jr. acknowledged the profound impact of artificial intelligence (AI) on society, acknowledging its disconcerting aspects while highlighting its potential benefits. He stressed the importance of the government adapting to this technology and effectively harnessing its advantages. The President’s remarks came in conjunction with the launch of a media information literacy campaign by the Presidential Communications Office (PCO), aimed at equipping citizens, particularly the youth, with the critical skills to navigate the digital information landscape.

Marcos recognized the rapid evolution of AI tools, emphasizing their increasing power and the role they play in alleviating human cognitive burdens. While celebrating the convenience AI brings, he acknowledged the unsettling nature of engaging with pure AI entities that lack human characteristics. He highlighted the necessity for society to develop strategies to effectively interact with AI, reinforcing the significance of the media information literacy campaign.

The PBBM administration aims to combat misinformation and disinformation by promoting media literacy, as depicted in the August 14, 2023 photo from the Presidential Communications Office

“Addressing the challenges posed by AI is a critical endeavor, and our current initiative holds immense importance in this regard,” Marcos asserted during his speech at the campaign’s launch. He stressed that cultivating the ability to discern between credible information and misinformation is a pressing task, particularly considering the proliferation of unverified claims and deceptive content online.

Emphasizing the urgency of the situation, Marcos stated, “This is a task that cannot wait. We need to engage all segments of our society in this endeavor.” He recognized the immediacy of fostering digital literacy skills that empower individuals to distinguish truth from falsehoods. While acknowledging the challenges, he remained optimistic that with concerted efforts, society could equip itself with the tools needed to navigate the information age effectively.

The President underscored the critical nature of recognizing the dichotomy between reliable and misleading information. He acknowledged that it is the collective responsibility of society to ensure the flow of accurate information. Marcos asserted that curtailing the internet or attempting to block websites has proven ineffective in the long run, given the resilient nature of digital communication platforms. Instead, he advocated for fostering the capacity of individuals to independently assess the validity of information they encounter.


Amid the surge of Fake News, PBBM encourages Filipinos to steadfastly champion the truth, as captured in the image from the Presidential Communications Office.

“We must find a way to empower individuals to sift through the vast sea of information and discern the truth amidst speculation, propaganda, and outright lies,” Marcos asserted. He recognized that this task involves building essential cognitive skills that enable citizens to make informed decisions, critically assess sources, and identify potential biases.

Ten Benefits of AI in Philippine Government Programs:

Enhanced Efficiency: AI-driven automation streamlines bureaucratic processes, reducing paperwork and manual efforts.

Data-Driven Insights: AI analytics enable data-driven decision-making, aiding policymakers in formulating evidence-based strategies.

Public Services Personalization: AI facilitates tailored public service delivery, addressing citizens’ unique needs more effectively.

Faster Disaster Response: AI assists in predicting and managing disasters, aiding the government’s ability to respond swiftly and minimize damage.

Healthcare Advancements: AI-driven diagnostics and health monitoring systems improve healthcare services and disease management.

Economic Forecasting: AI models provide accurate economic forecasts, aiding in proactive policy adjustments for sustainable growth.

Public Safety Enhancements: AI-powered surveillance and predictive policing contribute to safer communities and crime prevention.

Environmental Conservation: AI assists in monitoring environmental factors, aiding in conservation efforts and climate change mitigation.

Efficient Resource Allocation: AI optimizes resource distribution, ensuring efficient utilization of funds and minimizing waste.

Language Translation: AI-driven language translation tools promote multilingual communication, fostering inclusive governance and citizen engagement.

Photo taken from Presidential Communications Office (Official FB Page)

President Marcos’s call to embrace Artificial intelligence potential while addressing its challenges resonates as governments worldwide navigate the intricate landscape of emerging technologies. Through concerted efforts and education initiatives, societies can position themselves to harness the benefits of AI while fostering a digitally literate populace capable of making well-informed decisions in the age of information abundance.