According to the 2023 Digital News Report (DNR) from the Reuters Institute for the Study of Journalism, GMA Network received a record-breaking score of 74% for brand trust, surpassing its previous year’s score of 70%.
Super Radyo DZBB, GMA Network’s primary AM radio station, also gained recognition for securing second place as the news brand with the highest trust score, earning 68%, a remarkable improvement from last year’s score of 65%. Manila Bulletin, Philippine Daily Inquirer, DZRH, The Philippine Star, and TV 5 were tied for second place, while Teleradyo and ABS-CBN followed closely behind with ratings of 66% and 62%, respectively.
GMA Network takes the lead in both online and offline categories, boasting the highest reach in the industry. Its online presence is unmatched, with GMA News Online achieving a weekly reach of 48%, surpassing ABS-CBN News Online’s 40%. Additionally, GMA Network tops the “TV, Radio, and Print” category, with its news programs ’24 Oras’ and ‘Saksi,’ as well as GTV, its second free-to-air channel, garnering the highest weekly reach at 53%.
Furthermore, GMA Integrated News solidifies its position as the ultimate source of news for Filipinos with its recent trust score. Comprising GMA News Manila, GMA Regional TV, GMA News Online, and Super Radyo DZBB, GMA Integrated News is a multi-platform mega news organization that has established itself as a dependable and dynamic source of news within just six months. Its reputation as the “News Authority ng Filipino” holds strong as it continues to deliver reliable news across various platforms.
Moreover, the network has an impressive 101 TV stations and 21 radio stations. Known for its unwavering commitment to delivering accurate and timely news, GMA has become a household name in the country, earning the trust of millions of Filipinos who rely on the network for their daily dose of reliable news information.
Media organizations worldwide have been eagerly anticipating the results of the Digital News Report 2023, which was conducted by YouGov through an online questionnaire in January and February of this year. The report aims to provide insights into how news is being consumed in different countries, making it a valuable resource for media outlets looking to refine their news delivery strategies.
In conclusion, the trust bestowed upon GMA Network as the leading news brand in the Philippines for three consecutive years is a clear indication of its unwavering dedication to delivering unbiased and factual news to its viewers. Its commitment to providing accurate and timely information has established it as an essential pillar of the Philippine media landscape.
With its extensive reach and multi-platform strategy, GMA Integrated News is well-positioned to maintain its status as the primary source of news for Filipinos across the nation. The network’s ability to adapt to the changing media landscape and deliver news through various platforms proves that it’s always putting the needs of its audience first. Overall, GMA Network’s continued success and dominance in the news industry is a testament to its unwavering commitment to meeting the evolving needs of the Filipino people.