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Calvin Klein, the renowned American fashion brand, has announced a strategic partnership with K-pop icons Mingyu from SEVENTEEN and NewJeans for their Spring/Summer 2024 campaign. The collaboration is set to merge music and fashion, targeting the global teen and twenty-something demographic.

Mingyu, a member of the popular K-pop boy band Seventeen, and NewJeans, a rising K-pop girl group, have been selected as the latest faces of Calvin Klein. This exciting collaboration showcases the growing influence of K-pop on international fashion trends.

The news was announced on February 20, 2024, and has since sparked excitement among fans of both the fashion brand and the K-pop stars. The collaboration is expected to bring a fresh and youthful vibe to Calvin Klein’s Spring/Summer 2024 collection.

This strategic partnership with Mingyu and NewJeans is seen as a significant move for Calvin Klein, as it continues to innovate and adapt to the changing fashion landscape. With the influence of K-pop stars on the rise, this collaboration is expected to further strengthen Calvin Klein’s presence in the global fashion magazine.

Source: BNN Breaking, Manila Standard, AllKpop, MSN, Koreaboo.