The internet is abuzz as the app formerly known as Twitter announced a name changed last week. Say goodbye to Twitter.com as you were now directed to X.com!

“Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app,” the company’s owner, billionaire Elon Musk, recently said.

“The Twitter name made sense when it was just 140-character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video,” he added.

“Consumers of the app can do a lot of different things on the platform, whether it’s listened to a podcast, shop, watch videos,” said Nii Ahene, chief strategy officer of marketing firm Tinuiti.

The letter X surfaces throughout Musk’s other endeavors as well, including his space-exploration venture SpaceX,  his recently launched artificial-intelligence app xAI and the Model X, one of electric car company Tesla’s earliest models. Musk even refers to his son with singer Grimes, by the name X.

“It’s just X, the letter X,” he said on the Joe Rogan Experience recently, explaining how to pronounce  his son X Æ A-XII’s name.